Mitasys × Orbit Analytics
Built from Search Console demand + your live ranking check370 opportunity keywords, sorted into what is already winning, what a refresh can lift to the top 3, and where new content is needed. The result is a quick-wins list and a 61-topic blog roadmap, all aimed at rebuilding the non-branded reach that fell since March.
Overview
Every opportunity keyword was checked against its live Google rank. Where Orbit ranks, it mostly ranks well; the work is in the 118 near-misses and the 231 gaps.
Winning
already top-3, no action
Quick wins
rank 4-30, optimize an existing page
Content gaps
no page ranking, real demand
Blog topics
the roadmap for the gaps
Quick wins
118 keywords already rank on positions 4 to 30. The value is concentrated on a handful of pages, so strengthening them is the fastest return.
| Page | Keywords on 4-30 | Best position now | Impressions |
|---|---|---|---|
| Oracle Fusion to BigQuery replication (blog) | 21 | 4 | ~6,700 |
| Augmented Analytics (product page) | 6 | 21 | ~6,500 |
| Oracle Fusion to Databricks (blogs) | 20 | 7 | ~2,800 |
| PeopleSoft Integration (product page) | 4 | 4 | ~2,300 |
| Embedded Reporting (product page) | 6 | 14 | ~2,100 |
| Orbit vs OTBI / BI Publisher / OAC (blog) | 6 | 4 | ~500 |
The play for each page
Add an answer-first section and an FAQ with schema so the page is cited in AI Overviews, cover the listed terms explicitly on-page, and add internal links from related pages. The Augmented Analytics page has the most headroom: strong demand, ranking only around position 21. The full page-by-page list is in the Quick Wins tab.
Blog roadmap
Every gap keyword is mapped to a blog topic, grouped into 12 themes and prioritized by untapped demand. Where Orbit has a product page on a theme, the blogs are written as spokes that link to and strengthen it; elsewhere they are standalone pillars.
The highest-impression topics with the clearest buyer intent, ready to start now.
The complete 61-topic plan, with the primary keyword, keyword cluster, article type, target section and hub page for each, is in the Content Plan tab.
How to write
AI Overviews now appear on 86 of 87 tracked keywords, and pages can rank well yet lose the click. That shapes how these topics are written. Orbit is already cited in 61 of those AI answers; the aim is to extend that into the gap topics, where being the cited source is the realistic win.
Lead each article with a direct, quotable answer in the first 100 words, then expand. That is what AI Overviews lift.
Add an FAQ block with structured data so the page is eligible to be the cited source inside an AI Overview.
Use clear definitions, comparison tables and lists. These are the shapes AI answers quote most.
Frame every topic around Oracle Fusion or EBS, where Orbit is the specific, citable authority rather than one generic BI vendor.
Next steps
The complete writeup: quick wins, the roadmap, and how to format for AI answers.
Every topic with its keywords, article type, target section and hub page.
The pages to strengthen first, page by page, with the keywords each can recover.