mitasys

Orbit Analytics · Keyword rankings · 20 Aug 2026

42 of 87 tracked keywords sit in the top three.

Every tracked keyword is checked against a live search in the United States each month, across the main site, the resources subdomain and the off-page programme.

87 keywords United States Desktop Top 30

Where things stand

The August standing

top 3

42

4 to 10

34

11 to 30

4

Not in top 30

7

Visibility

42.4

This is the first month measured this way, so no movement is claimed yet. The trend below carries the full history recorded to date, and month-on-month movement will be reported from next month.

Visibility over time

Visibility has roughly doubled since December

Visibility weights every tracked keyword by the share of clicks its position typically earns, then expresses the total as a percentage of the maximum. A score of 100 would mean every tracked keyword ranks first.

recorded by hand measured Dec 16.4 Jan 15.6 Feb 27.9 Mar 33.1 Apr 33.9 May 33.8 26 May 45.5 Jun 37.4 Jul 38 Aug 41.2 20 Aug 42.4

Months to the left of the line were recorded by hand on the monthly ranking report. From 20 Aug 2026 the figures are measured automatically, which is why that point is marked differently. The two methods agree closely, but they are not the same method.

Every tracked keyword

All 87 keywords

Position is the best result any Orbit property holds. Filter by cluster to read one theme at a time.

Keyword Cluster Position Band Main site Resources Off-page Section
ad hoc reporting for EBS Oracle EBS Reporting 1 top 3 1 – 3 Products & Solutions
discoverer migration Discoverer Migration 1 top 3 1 – – Blogs
discoverer replacement Discoverer Migration 1 top 3 1 – – Blogs
Embedded reporting and analytics Embedded 1 top 3 1 – – Products & Solutions
Embedded Reporting for SaaS applications Embedded & Self-Service 1 top 3 1 – – Products & Solutions
Fusion Cloud Data Pipelines Data Pipelines 1 top 3 1 – 4 Other
GLWand replacement for Oracle Fusion Fusion Financial Reporting 1 top 3 1 – 29 Products & Solutions
operational analytics and reporting Embedded & Self-Service 1 top 3 1 – 8 Blogs
oracle cloud applications etl Data Management & ETL 1 top 3 1 – – Blogs
Oracle Cloud ERP Fsg reporting Oracle Cloud Reporting 1 top 3 1 – 2 Products & Solutions
Oracle Discoverer Replacement Discoverer Migration 1 top 3 1 – – Blogs
Oracle EBS Reporting, BI & Analytics Software Oracle EBS Reporting 1 top 3 1 – 5 Products & Solutions
Oracle ERP data pipelines Data Pipelines 1 top 3 1 – 2 Other
Oracle Fusion Analytics for Microsoft fabric Microsoft Fabric 1 top 3 20 1 4 Other
Oracle Fusion data pipelines for Oracle ADW Oracle ADW/OAC 1 top 3 1 – 4 Other
Oracle Fusion data pipelines for Oracle OAC Oracle ADW/OAC 1 top 3 1 – 4 Other
Oracle Fusion data pipelines for Redshift Redshift & Azure 1 top 3 1 – 26 Other
Oracle Fusion data pipelines for snowflake Snowflake & Databricks 1 top 3 1 – 21 Other
Oracle Fusion Excel GL reporting Excel Reporting 1 top 3 1 – 2 Products & Solutions
Oracle Fusion GL reporting Fusion Financial Reporting 1 top 3 1 – 2 Products & Solutions
oracle fusion to Redshift Redshift & Azure 1 top 3 1 – – Blogs
oracle cloud data pipelines Oracle Pipelines 2 top 3 2 – 5 Other
Oracle Cloud ERP Reporting Oracle Cloud Reporting 2 top 3 2 – 6 Products & Solutions
Oracle Discoverer Migration Discoverer Migration 2 top 3 2 – – Products & Solutions
Oracle Fusion data models for Redshift Redshift & Azure 2 top 3 2 – – Blogs
Oracle Fusion Excel financial reporting Excel Reporting 2 top 3 2 – 13 Products & Solutions
best oracle financial reporting tool 3 top 3 3 – – Blogs
discoverer alternatives Discoverer Migration 3 top 3 3 – – Blogs
GL Wand for oracle fusion Fusion Financial Reporting 3 top 3 3 – – Products & Solutions
GLWand for Oracle Fusion Fusion Financial Reporting 3 top 3 3 – – Products & Solutions
Oracle BI & Analytics Solutions Oracle Reporting 3 top 3 3 – 4 Homepage
oracle cloud applications pipelines Data Pipelines 3 top 3 3 – 4 Other
Oracle cloud GL Reporting Oracle Cloud Reporting 3 top 3 3 22 1 Other
oracle financials data pipelines Data Pipelines 3 top 3 3 – 4 Other
Oracle Fusion Analytics for Oracle ADW Oracle ADW/OAC 3 top 3 3 28 – Blogs
Oracle Fusion Analytics for Redshift Redshift & Azure 3 top 3 9 3 – Other
Oracle Fusion data models for Oracle OAC Oracle ADW/OAC 3 top 3 3 – – Blogs
Oracle Fusion data pipelines for databricks Snowflake & Databricks 3 top 3 3 – 24 Other
Oracle Fusion data pipelines for Microsoft fabric Microsoft Fabric 3 top 3 3 14 20 Other
oracle fusion to Microsoft fabric Microsoft Fabric 3 top 3 – 3 – Other
oracle fusion to Oracle OAC Oracle ADW/OAC 3 top 3 3 – – Blogs
self service financial reporting Self-Service 3 top 3 3 – 1 Blogs
ad hoc reporting for Oracle ebs Oracle EBS Reporting 4 4 to 10 4 – 3 Products & Solutions
oracle cloud etl Data Management & ETL 4 4 to 10 4 – – Blogs
Oracle cloud reporting Oracle Cloud Reporting 4 4 to 10 4 – – Products & Solutions
oracle ebs analytics Oracle EBS Reporting 4 4 to 10 4 – 3 Products & Solutions
oracle ebs reporting solutions Oracle EBS Reporting 4 4 to 10 4 – 7 Products & Solutions
Oracle Fusion Analytics for Oracle OAC Oracle ADW/OAC 4 4 to 10 4 – – Blogs
oracle fusion cloud GL reporting Fusion Financial Reporting 4 4 to 10 4 24 2 Other
Oracle Fusion data models for databricks Snowflake & Databricks 4 4 to 10 4 – – Blogs
Oracle Fusion data models for Microsoft fabric Microsoft Fabric 4 4 to 10 – 4 – Other
oracle reporting Oracle Reporting 4 4 to 10 4 – – Homepage
best data pipeline for oracle cloud 5 4 to 10 5 – 4 Other
Fusion data pipelines Data Pipelines 5 4 to 10 5 – 7 Other
oracle cloud reporting tools Oracle Cloud Reporting 5 4 to 10 5 – 9 Products & Solutions
Oracle Fusion Analytics for snowflake Snowflake & Databricks 5 4 to 10 19 5 – Other
oracle fusion to databricks Snowflake & Databricks 5 4 to 10 5 – – Blogs
oracle fusion to Oracle ADW Oracle ADW/OAC 5 4 to 10 10 5 4 Other
oracle fusion to PowerBI Power BI 5 4 to 10 5 – – Products & Solutions
amazon redshift reporting tool Redshift & Azure 6 4 to 10 6 – – Blogs
Excel reporting tool Excel Reporting 6 4 to 10 6 – – Products & Solutions
Oracle EBS Reporting Oracle EBS Reporting 6 4 to 10 6 – 7 Products & Solutions
Oracle Fusion Analytics for databricks Snowflake & Databricks 6 4 to 10 6 – – Blogs
Oracle Fusion data models for Oracle ADW Oracle ADW/OAC 6 4 to 10 6 – 7 Blogs
Oracle Fusion data models for PowerBI Power BI 6 4 to 10 6 – – Products & Solutions
oracle reporting tools Oracle Reporting 6 4 to 10 6 – 8 Homepage
best real time reporting tool for oracle cloud 7 4 to 10 7 – – Blogs
operational reporting Operational Reporting 7 4 to 10 7 – 18 Blogs
oracle ebs reporting tools Oracle EBS Reporting 7 4 to 10 7 – 5 Products & Solutions
Oracle Fusion Analytics for Azure sql Redshift & Azure 7 4 to 10 7 – 5 Blogs
Oracle Fusion data models for snowflake Snowflake & Databricks 7 4 to 10 7 – – Blogs
oracle reporting and analytics tools Oracle Reporting 7 4 to 10 7 – 6 Homepage
best oracle cloud erp financial reporting tool 8 4 to 10 8 – 21 Products & Solutions
oracle fusion to snowflake Snowflake & Databricks 8 4 to 10 15 8 – Other
Oracle cloud financial reporting Oracle Cloud Reporting 9 4 to 10 9 – 8 Blogs
Oracle Fusion data pipelines for Azure sql Redshift & Azure 10 4 to 10 10 – 1 Blogs
oracle erp financial reporting Oracle Reporting 12 11 to 30 12 – 11 Blogs
oracle financial reporting Oracle Reporting 12 11 to 30 12 – 10 Blogs
Oracle cloud erp financial reporting Oracle Cloud Reporting 15 11 to 30 15 – 10 Blogs
Oracle fusion financial reporting Fusion Financial Reporting 21 11 to 30 21 – 14 Blogs
best tool for analyzing financial reports in excel – not in top 30 – – – –
Data Management of ERP Data Data Management & ETL – not in top 30 – – – –
Data Management of Oracle ERP data Data Management & ETL – not in top 30 – – – –
oracle cloud pipelines Data Pipelines – not in top 30 – – 13 –
Oracle Fusion data models for Azure sql Redshift & Azure – not in top 30 – – 3 –
Oracle Fusion Excel FSG reporting Excel Reporting – not in top 30 – – 1 –
oracle fusion to Azure sql Redshift & Azure – not in top 30 – – 4 –

Which property ranks

Three properties, one set of keywords

PropertyKeywordsIn top 3In top 10Average position
orbitanalytics.com 78 39 71 4.8
info.orbitanalytics.com 11 3 7 10.6
Medium (off-page) 50 13 39 7.8

The off-page programme

The guest articles rank on 50 of the 87 tracked keywords

13 of those sit in the top three. On a handful of keywords the guest article ranks where the main site does not appear at all, which is worth knowing when deciding what to write next.

KeywordOff-pageMain siteArticle
Oracle cloud GL Reporting 1 3 https://medium.com/@zaynmatthews4/oracle-cloud-gl-reporting-why-your-current-setup-falls-short-860f1aef5c6a
self service financial reporting 1 3 https://medium.com/@zaynmatthews4/self-service-financial-reporting-why-your-finance-team-still-lives-in-excel-766a15f62a71
Oracle Fusion data pipelines for Azure sql 1 10 https://medium.com/@zaynmatthews4/oracle-fusion-data-pipelines-for-azure-sql-the-cross-cloud-integration-nobody-planned-for-dad0b4a0b1e8
Oracle Fusion Excel FSG reporting 1 – https://medium.com/@zaynmatthews4/oracle-cloud-financial-reporting-moving-beyond-fsg-reports-19a777756d1b
Oracle Cloud ERP Fsg reporting 2 1 https://medium.com/@zaynmatthews4/oracle-cloud-financial-reporting-moving-beyond-fsg-reports-19a777756d1b
Oracle ERP data pipelines 2 1 https://medium.com/@zaynmatthews4/oracle-erp-data-pipelines-from-transactional-data-to-analytical-insights-bfdcfa69d226
Oracle Fusion Excel GL reporting 2 1 https://medium.com/@zaynmatthews4/oracle-cloud-gl-reporting-why-your-current-setup-falls-short-860f1aef5c6a
Oracle Fusion GL reporting 2 1 https://medium.com/@zaynmatthews4/oracle-cloud-gl-reporting-why-your-current-setup-falls-short-860f1aef5c6a
oracle fusion cloud GL reporting 2 4 https://medium.com/@zaynmatthews4/oracle-cloud-gl-reporting-why-your-current-setup-falls-short-860f1aef5c6a
ad hoc reporting for EBS 3 1 https://medium.com/@zaynmatthews4/ad-hoc-reporting-for-oracle-ebs-real-time-query-without-dba-support-8e1563dad91a
ad hoc reporting for Oracle ebs 3 4 https://medium.com/@zaynmatthews4/ad-hoc-reporting-for-oracle-ebs-real-time-query-without-dba-support-8e1563dad91a
oracle ebs analytics 3 4 https://medium.com/@zaynmatthews4/oracle-ebs-analytics-unlocking-business-intelligence-from-your-e-business-suite-8d2a6839f1b6
Oracle Fusion data models for Azure sql 3 – https://medium.com/@zaynmatthews4/oracle-fusion-data-pipelines-for-azure-sql-the-cross-cloud-integration-nobody-planned-for-dad0b4a0b1e8
Fusion Cloud Data Pipelines 4 1 https://medium.com/@zaynmatthews4/fusion-cloud-data-pipelines-what-oracle-wont-tell-you-about-data-extraction-7c02b261830e
Oracle Fusion Analytics for Microsoft fabric 4 20 https://medium.com/@zaynmatthews4/oracle-fusion-analytics-for-microsoft-fabric-why-onelake-copies-your-gl-data-before-a-single-53d44ff9ef50

Who else holds these results

The competitive picture

Named competitors

CompetitorKeywordsTop 3Average
splashbi.com 54 14 6.2
insightsoftware.com 35 13 6.8
biconnector.com 30 3 10.7
domo.com 11 1 8.5
hevodata.com 6 0 22.8
qlik.com 0 0 –

Everyone actually holding a top-10 place

SiteTop 10Top 3
docs.oracle.com 93 45
www.orbitanalytics.com 75 39
www.oracle.com 65 41
splashbi.com 51 13
medium.com 44 13
www.linkedin.com 33 3
insightsoftware.com 30 13
www.ateam-oracle.com 24 9
www.reddit.com 24 1
blogs.oracle.com 20 8

Oracle's own documentation is the biggest presence in these results, which is expected on product-specific queries and is not something to compete with directly.

AI answers

Google shows an AI answer on 87 of 87 keywords

It cites Orbit on 64 of them. These are the sites the AI answers draw on most across this keyword set.

www.youtube.com 62
www.orbitanalytics.com 60
docs.oracle.com 44
www.oracle.com 32
medium.com 27
splashbi.com 21
blogs.oracle.com 20
www.linkedin.com 20
info.orbitanalytics.com 17
www.ateam-oracle.com 17

How to read this

Method

What is measured

Each keyword is searched once a month on Google in the United States on a desktop, and the best position each Orbit property holds in the top 30 is recorded.

Position

Position counts organic results only. A keyword with no result inside the top 30 is shown as not ranking rather than given a number.

Visibility

Visibility weights every tracked keyword by the share of clicks its position typically earns, then expresses the total as a percentage of the maximum. A score of 100 would mean every tracked keyword ranks first.

Two sources

Figures up to Aug 2026 were recorded by hand on the monthly ranking report. From 20 Aug 2026 they are measured automatically. Both are shown, and the change of method is marked on the chart.