Mitasys × Orbit Analytics
Analysis window: March to June 2026 · Source: Google Search ConsoleOrganic clicks fell 36.8% between March and June, and most of it traces to a handful of Blogs and Glossary pages. Here is where it went, and the way forward: a pipeline of new content, tracked in the New Blogs plan.
What happened
Clicks dropped from 1,292 in March to 817 in June, with impressions down 28.5%. The decline is not spread evenly: it is concentrated in non-branded, informational content.
Organic clicks
down 36.8% from 1,292 in March
Impressions
down 28.5% from 316K
Non-branded clicks
the demand we compete for on merit
Blogs + Glossary
of the total click loss
Where it went
Products and Solutions, the most commercially important group, held and slightly grew. The loss sits in the informational content and the homepage.
| Content group | Clicks: March to June | Change | Impressions | Share of drop |
|---|---|---|---|---|
| Blogs | 446 → 243 | -203 | -17.7% | 42.7% |
| Glossary | 312 → 132 | -180 | -47.1% | 37.9% |
| Homepage | 314 → 250 | -64 | -1.8% | 13.5% |
| Other | 138 → 105 | -33 | +12.4% | 6.9% |
| Products & Solutions | 82 → 87 | +5 | -0.4% | held |
Testing the 80/20 idea: yes for Glossary (one page is a quarter of the whole decline), less so for Blogs (spread across many posts). The top 5 Glossary pages plus the top 10 Blogs together are 63% of the 475-click loss, so a focused set of pages is behind most of it.
| Glossary page | Clicks: March to June | Change | Share of total loss |
|---|---|---|---|
| /glossary/financial-statements/ | 180 → 66 | -114 | 24% |
| /glossary/business-intelligence/ | 18 → 1 | -17 | 4% |
| /glossary/cognitive-analytics/ | 21 → 9 | -12 | 3% |
| /glossary/data-aggregation/ | 12 → 1 | -11 | 2% |
| /glossary/multi-tenant/ | 7 → 0 | -7 | 1% |
| Blog | Clicks: March to June | Change | Share of total loss |
|---|---|---|---|
| /blog/how-to-run-sql-queries-directly-in-oracle-fusion/ | 58 → 25 | -33 | 7% |
| /blog/understanding-the-difference-between-reporting-and-analytics/ | 40 → 10 | -30 | 6% |
| /blog/how-to-connect-power-bi-to-oracle-fusion-cloud/ | 22 → 6 | -16 | 3% |
| /blog/simplifying-data-extraction-from-oracle-fusion-cloud/ | 13 → 1 | -12 | 3% |
| /blog/challenges-otbi-reporting/ | 21 → 10 | -11 | 2% |
| /blog/oracle-fusion-cloud-to-snowflake-connector/ | 10 → 0 | -10 | 2% |
| /blog/oracle-fusion-reporting-orbit-vs-otbi-bi-publisher-oac/ | 31 → 23 | -8 | 2% |
| /blog/for-developers-mental-health-challenges-abound/ | 7 → 0 | -7 | 1% |
| /blog/ultimate-guide-replacing-discoverer/ | 13 → 6 | -7 | 1% |
| /blog/oracle-fusion-cloud-etl-options/ | 11 → 5 | -6 | 1% |
What this means
The Glossary loss is concentrated: the financial-statements page alone is 24% of the whole site's decline, and the top 5 glossary pages are almost the entire glossary loss. The Blog loss is more distributed across many posts. Both point to the same fix: publish the new content that is already planned.
Way forward
The recovery plan lives in the New Blogs tab of the working sheet: the glossary pages we are publishing this month, plus the blog recommendations from our in-depth Search Console research. This is where we go from diagnosis to action.
30 pages planned; 15 are already live and gaining impressions. We publish the rest this month, which should start returning clicks and impressions.
Open the New Blogs tab → Needs your reviewAbout 49 blog topics from the in-depth Search Console research (see the KW Opportunities and Content Plan tabs) are staged in the New Blogs tab. Please review them for relevance. We shared a deliberately wide set so that even if a few are off-target, plenty remain to proceed. Once approved, we write the outlines for the rest (12 are already outlined).
Open the Content Plan tab → Deliberately pausedAround 85 content updates have already been delivered since February and worked well. The pages that lost traffic have already been refreshed (the biggest single loser, the financial-statements glossary page, was updated yet still fell), so the strategy now pivots to new content rather than more updates.
Open the Content Updates tab →The headline is the New Blogs tab: publishing the planned glossary set this month and, once you have reviewed the blog topics, working through the approved list. The underlying research is in the KW Opportunities and Content Plan tabs.
Context
These are actual Google Search Console clicks for the site, compared over two equal 30-day windows (March vs June), not a third-party estimate.
A single glossary page is 24% of the entire decline, and 15 pages account for 63% of it. Fixing a manageable set of pages, and adding fresh content, moves the number.
Part of the decline is the shift to AI answers and zero-click search on informational queries. The realistic goal is to win the fresh, high-intent topics, not to recover every old click.
Products and Solutions grew while informational content fell, so the pages closest to revenue are the resilient part of the site.
Next steps
The way forward: glossary pages publishing this month and the blog recommendations to review and approve.
The full themed blog roadmap behind the recommendations, with article types and target pages.
The non-branded keyword research, with your rank check, that the plan is built on.
The content updates already delivered since February, the work we are now building on.